Nicole Khristine Launch Party - Jesse Metcalfe Desperate for a Fight

Wow! RappAround PR had the pleasure of working with Eddie DeBartolo's famed daughter Nikki and her partner Khristine Williams on the launch of their NK jewelry line last night at Social Hollywood.

As you probably know by now, Jesse Metcalfe got in a 2 part fight with Taryn Manning's male friend "Mams". Luckily, Jonny on the spot photographer Todd Williamson (yeah, that guy who once confronted Perez Hilton on the red carpet) got a confrontation of his own when Jesse and Mams began fighting at his feet...ON THE RED CARPET.

US Weekly is after the photos now. Metcalfe attacked Mams from behind, sending friend Jenna Dewan into the arms of her boyfriend Channing Tatum. Metcalfe and Mams were kicked out of the venue, while Channing and Jenna decided to stay to pick up over $14,000 worth of jewelry from Nicole Khristine, including an angel wing diamond necklace for her and a diamond shield necklace for him.

Macy Gray (Taft Prep School '93, Grammy Winner '00) was supposed to join the turntable duet but bolted early to hit up another event in town. AM and Flash did a first ever turntable collaboration, bringing the crowd to a high with their 4 turntable rendition of Naughty By Nature's Hip Hooray. (Video above)

Audrina Patridge (The Hills'current) and her sister, the tattooed Casey were by far the prom queens and most popular after the hosts themselves.

Snoop Dogg sat with Alexandra Von Furstenberg at the Nicole Khristine dinner party before the main event, where Snoop ordered chicken wings take out to bring into the restaurant at Social because he didn’t want 5 diamond chef Michel Richard's lobster and short ribs they were serving at the dinner.

Dave Annable and Emily Van Camp "canoodled" as he helped pick out a piece of jewelry from Nicole Khristine. She chose the UNITY IN DIVERSITY West African symbol pendant.

Guitarist Slash and wife Perla picked up over $15,000 worth of Nicole Khristine Jewelry. Slash was set to perform in San Diego earlier in the evening This is interesting because Velvet Revolver was scheduled to perform in San Diego but had to cancel as Scott Weiland is the next victim to return to rehab… so… instead of playing, Slash came to the NK party to load up on new jewelry. About $15k worth for him and Perla. He loved the men’s necklaces and took home the “parenting and nurturing” pendant…. Maybe they’re planning more family?

Grandmaster Flash was so excited to be on the carpet with Snoop Dogg, he had his Razor 3 out and was getting Snoop's number right in front of a ton of the photographer's throng, and spoke of wanting to work on a collaboration in the future.

Cris Judd was amongst the last to arrive, though that didnt stop him from turning all heads in the room by dancing just off the stage to New Kids' Hanging Tough. (No JOKE!)

Phew...we're tired.

Big ups to our friends from the E Crew....Michael Yo, Catt Sadler, and Jason Kennedy for making it out, the Hollyscoop and Young Hollywood gangs, and our partners Jeffrey Best and Melanie Lemnios (Best Events), Heather Cohen (Exclusive PR) and Ally Bernstein (The Best Table)