Shaq's Messages from Wednesday 4 March 2009 before putting up 22 pts in a loss to his former team, the Heat.

For weeks I’ve been getting texted to death by Shaq on Twitter. He simul-texts 235,900+ followers offering courtside tickets to that night’s game to the first person who could run up and touch him. Rapper/Actor/Producer/Designer/Promoter Diddy is also… a spammer. He texts me he is holding an Oscar in a bubble bath. Even A-listers Demi and Ashton self-paparazzi real time vacation photos of themselves on Demi’s birthday. Facebook is pissed.

Lance Ulanoff (PCMag Digital Network Editor in Chief ‘current) broke news of Facebook’s “comeback strategy” in Celebrity Social Networking space today (Thur 5 Mar):

Facebook’s sudden, desperate move to help celebrities, sports personalities, and big brands transform their somewhat static Facebook pages into full-blown profiles is, I think, almost a direct response to the blast of excitement created by relative Twitter newbie and basketball icon Shaquille O’Neal.

Until either opens a hotspot complimentary breakfast place, we’ll always be loyal to the MySpace Cafe (Their hollywood/celebrity brand).

Read the expert’s full article.